New York Mobile Marketing | Promotional Tour



				Sponsorship Opportunities Imagine your identity on a fully mobile marketing tool that will allow you to have maximum outreach at a minimal cost. two k promotions inc is proud to announce new york's first mobile promotional lounge This mobile lounge will attract the culture driven, trend-setter and provide an invaluable opportunity to interact with influencers in a highly receptive surrounding Enhanced your brand’s profile with an interactive experience that will draw your target audience into your environment The strategy plan is simple 1. Get their attention with the external bus wrap 2. The carefully selected brand ambassadors will invite visitors into the mobile lounge. 3. Once the visitors reach a 'sensory overload', they're ready, willing able to sample your product 4. Collect the feedback It's imperative to get the target audience at ease and to lower their guards in order to get their undivided attention. Brand Ambassador - a uniformed field publicity staff member will absorb the spirit of your brand and become your brand ambassador. she will electrify all human senses - sight, smell, hear, touch and taste. she will enlighten the visitor's experience and deliver your multi-dimensional story. the brand ambassador's most powerful tool is the ability to tweak and adjust the message while executing to ensure each and every diverse personality understands the message what would your bus look like? imagine the impact you will have on nyc's nightlife... imagine the look on your competitor's face when they see a fully branded tour with your logo on it! 95% of people surveyed said that they notice words and pictures on wrapped vehicles 39% said they would base a buying decision on these impressions 97% of respondents remembered the ad displayed on these vehicles 98% of respondents felt that the ad created a positive image for the advertiser 96% of respondents said that fleet graphics had more impact than billboards fleet graphics give 3050 impressions per every mile traveled results provided by the American Trucking Association Taste Evaluation & Sampling Protocol A true, first hand, authentic taste assessment of your product provides invaluable information. We can provide the perfect tasting environment for your product. Two K's Perfect Tasting Environment “PTE”* blind tasting - to ensure impartial judgment, the product should be served blind — that is, without the taster(s) having seen the label, bottle shape, can or container. blind tasting may also involve serving the product from a black glass to mask the color of the beverage. a taster's judgment can be prejudiced by knowing details, such as geographic origin, price, reputation, color, or other considerations. scientific research has long demonstrated the power of suggestion in perception as well as the strong effects of expectancies. serving temperature – • a beverage drink should be served at between 16 and 20 °C (60 and 68 °F). a drink that is too cold can completely suppress aromas and flavors. • serving a drink that has too much ice will water it down and completely dissolve in flavor. the fizzle - • allowing a sparkler to completely discharge the carbon dioxide and a stagnate, flat taste will result consistency - • if the product is to be mixed with alcohol, a fixed alcohol-to-product ratio has to be developed and implemented in every serving. individual formulas have to be developed for each particular mixed-drink combination. • develop defined formulas for weak, medium, or strong drinks * Note – the stronger the drink, the colder it should be to loosen the ‘bite’ of alcohol. (16 °C) or (60 °F) goals 1. To communicate marketing messages using unconventional and innovative techniques 2. To create an interactive medium that will excite all senses of our target audience. 3. To touch the consumer when they are most at ease, presenting promotional opportunities that are unrivaled. 4. Sample a premium product when they are in a ‘good’ mood 5. Collect feedback and video testimonials creative creativity and originality are the two elements that make an agency a leader in its field. our ability to get underneath the skin of a brand gives us the opportunity to add creative value. creativity that is effective on TV, radio and print may require a great deal of interpretation and translation before it works equally as well as a “live” execution. our ability extends beyond the creative concept – we make creative ideas a reality. documentation & reporting • professionally edited video testimonial interviews • 25 digital pictures are taken daily of all promotional activities. • footage is recorded daily and mailed to client weekly. • full re-cap in (DVD) format provided at conclusion external monitoring - we welcome external monitoring by neutral agency to provide unbiased assessment. added value – exterior vinyl wrap brand ambassadors product sampling interior branding surveys & data collection strategic routing video testimonials live dj plasma monitor - (we can create video content) see: videography sample product analysis survey: product analysis - 1. what did you like or dislike about the drink? 2. What would you change about it? 3. Did the product meet your expectations? 4. Would you be comfortable paying $_______ for this drink? 5. Did the product fulfill your expectations? $$$ how much? in order to establish actual costs, many variants have to be determined before we can generate an estimate. Such as: • length of initiative • operating hours • staff requirements • miles traveled • current fuel costs • etc., we welcome your call, even if it’s just to ask a question, explore possibilities, or brainstorm. together we can come up with a plan that will meet your objectives and remain within your budget email (click here)


	two k promotions inc. New York Los Angeles Atlanta 1.646.996.5529 Email Us Today! info@twokpromotions.com